The Challenge
With its smooth, vibrant taste and iconic seal, Sello Rojo has earned its place as the number-one coffee in Colombia. And some fantástico news, it’s now available in the United States!
We crafted a storytelling platform, out-of-home, digital ads and both paid and owned social content to empower our culturally curious audience to discover their new go-to. From using Spanglish for accessible authenticity to inspiring people to make vibrant everyday choices, this work isn’t just about coffee — it’s about culture, people, and above all, living boldly.
Storytelling Platform
We brought a client-favorite line, “Live Boldly,” to life by crafting a storytelling platform that celebrates Sello Rojo’s authentic taste and lifestyle.
Out of Home & Digital
From the brand’s authentic Colombian roots to its “seize el día” attitude, we appealed to aspiring taste-explorers and go-getters to built hype for the U.S. launch.
Meta Caption:
Sello Rojo, the #1 coffee brand in Colombia, is finally in the US! Take on anything with bold, authentic coffee in hand. ☕🙌
Always-On Social
Our next challenge was to keep the celebration going on their feed with posts that generate awareness, create conversions, bolster engagement, and build community.
The People
Storytelling Platform
Creative Director: Jeff Berg
Copywriters: Me! and Mary Lou Hidalgo
Senior Content Strategist: Eva Weiner
Out-of-Home, Digital, & Social
Creative Director: Jeff Berg
Copywriter: Me!
Senior Content Strategist: Eva Weiner