There were a record-breaking 7.5 million food shelf visits in Minnesota in 2023 — sometimes, numbers like that make hunger feel too big to take on.

Despite this, Second Harvest Heartland remains endlessly hopeful in their work toward building hunger-free communities. From free meals for kids in the summer to rallying voters in the fall, a new campaign is often beginning as another one launches to promote a myriad of essential programs serving diverse audiences.

The Challenge

Everyone At The Table

As SHH wrapped up the first year of their six-year plan to cut hunger in half, they needed to increase awareness and action around food insecurity in our state. Using a table of delicious cultural foods to symbolize all of us coming together, we leaned into Minnesotans’ pride in being good neighbors who show up for their communities.

Hunger is a Policy Choice

Voting has more power to end the root causes of hunger than charity alone. Our goal was to show changemakers that they can make an unmatched difference for their neighbors with a powerfully direct, community-centered campaign.

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Your vote has more power to end the hunger crisis than charity alone. Research the candidates, make a plan to vote, and do your part to bring everyone to the table this election season.

Free Meals for Kids

When school is out, hunger is in. Second Harvest Heartland fills the nutritional gap during the summer so kids and their families can focus on doing awesome summer stuff, not worrying about where their next meal is coming from.

In the wild!

Groceries for Seniors

With grocery prices and inflation on the rise, it can be hard for some seniors to get the nutrition they need and even harder to ask for help. We used a first-person voice to normalize experiencing hard times and to highlight how grocery assistance can help our audience live their fullest lives.